Technology companies forgot about real families
We're not here to make stockholders richer. We're here to make family life better. That's it. That's the whole mission.
Silicon Valley built for Silicon Valley
They optimized for productivity hackers, not exhausted parents. They built for power users, not grandmothers. They designed for individuals with nannies, not families figuring out dinner on a Tuesday.
Built for the 10%
- → Features that require tutorials and onboarding
- → Complexity that shows off technical prowess
- → Ads, tracking, and data harvesting business models
- → Designed for engineers, used by everyone else
Built for the 90%
- ✓ Works instantly without reading instructions
- ✓ Simplicity that disappears into daily life
- ✓ Privacy-first with business models families trust
- ✓ Designed for families, delightful for everyone
What we believe
These aren't just values on a wall. This is why we show up every day.
Technology should disappear
The best technology becomes invisible. If your grandmother can't figure it out in 30 seconds, we failed. If a 7-year-old needs a tutorial, we redesign it.
Privacy is a feature, not a footnote
Child safety isn't compliance theater. Data protection isn't optional. Privacy-first architecture isn't marketing—it's how we build everything, from day one.
Craft beats complexity
More features don't make better products. Thoughtful design does. We choose reliability over novelty, clarity over cleverness, usefulness over impressiveness.
Families over shareholders
We don't optimize for quarterly reports. We optimize for dinner table conversations. Success means families thriving, not just metrics growing.
What we do
Ship products families love
We're a product studio. We build, launch, and support software that makes real families' lives better. FamilyHub is our cornerstone.
Serve the 90%
Working parents, single parents, grandparents raising kids, blended families, tight budgets, real constraints. These are our people.
Build with families, not at them
We're parents, engineers, and pragmatists. We test with real families. We iterate based on actual use, not imagined personas.
Protect what matters
Privacy-first isn't a tagline. Child safety isn't a checkbox. We build trust through architecture, not promises.
What we won't do
No contract dev work
We're not an agency for hire. We're not building your app. We ship our own products that serve millions.
No data brokering
We'll never sell family data. Never share it with advertisers. Never "monetize" children. This is non-negotiable.
No adtech
Surveillance capitalism has no place in family technology. Our business model doesn't involve harvesting attention or tracking behavior.
No complexity theater
We won't add features to impress investors. We won't chase trends. We won't make things complicated to seem sophisticated.
This is bigger than a company
This is about taking back technology from platforms that extract value and giving it to families who need it. This is about building for the people who get ignored. This is about proving that serving the 90% is how you build something that lasts.
US families need better technology
Underserved by current solutions
Impact when families thrive
Join us
Three ways to be part of the family-first technology movement
For Investors
Fund the revolution. Back a company that serves families while building sustainable business.
Learn more →For Families
Be among the first. Help shape products that will serve millions of families like yours.
Join beta →For Builders
Build products that matter. Write code that makes real families' lives genuinely better.
View careers →We're not here to build the next unicorn. We're here to build technology that helps real families thrive. Everything else is secondary.